Section » Media
Six Ways to Use Local Radio to Drive Consumers to Retail
Six Ways to Use Local Radio to Drive Consumers to Retail Hormel, the maker of Spam and Dinty Moore Stew, recently used Radio and TV to take a national program down to a local level to drive consumers to retail. The brand worked in partnership with broadcast marketing company CRN International, which in turn tapped Hormel’s creative agency, BBD,
More Articles
Bridge Ratings Analysis: Traditional Radio’s Recipe for Success
Contrary to popular theory, traditional (AM/FM) Radio is beginning to figure out where the future lies. Its success rests with a new recipe of listening categories/devices. Its advantage is its massive, broad audience with which to leverage traffic to these new devices. From Bridge Ratings’ latest
Study: Mobile Ad Budgets on the Rise; Clients Find Branded Apps Most Exciting
Spurred by interest in formats like branded apps and mobile video, 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months, according to a new study by MediaPost’s Center For Media Research and digital research firm InsightExpress. Four in 10 plan to increase
National Spot Trending Upward
National spot is returning to Radio. With the first quarter winding down, national spot, representing about 20 percent of the business, is currently pacing up 19 percent, according to Katz Media Group, which represents all the major Radio groups. Second quarter is also off to a strong start, pacing up
Newspaper Web Sites Draw 74 Million
Newspaper Web sites drew a record-breaking average 74.4 million unique visitors per month in the first quarter of 2010, according to new figures from Nielsen Online released by the Newspaper Association of America. That’s up from 72 million unique visitors in the fourth quarter of 2009, and represents
Online Ads Surpass TV Ads in Recall, Likability
New online advertising research has again shown what other studies have suggested: Online commercials get better recall than television messaging. In every recall measure — general recall, brand recall, message recall, likability — online proves superior. Online video ads have a 65% general
The Social Media Hype and a Glaring Problem
A lot of hype has been generated lately in marketing circles regarding social media and its ability to serve as an effective advertising tool. Everywhere ads and sales pitches are popping up promising to teach the “secrets” to exploiting this great new marketing opportunity, and there is