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Four Ways to Get Online Shoppers to Contribute Reviews
Online reviews, which once gave brand managers and marketing executives stomach aches, are now pervasive and becoming more important with each passing day. According to a recent Nielsen study, 70% of shoppers said they trust consumer opinions posted on retail websites. With the help of Viewpoints Network, which operates the consumer-facing review aggregator
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7 Tips on Writing Newsletters to Retain Business
According to the Harvard Business Review, 91% of small businesses do absolutely nothing to retain their existing clients. That means only 9% of small business owners ‘get’ these facts: The average American business loses 50% of its customer base every 5 years. An existing customer spends
9 Ways for Advertisers to Incorporate Video Into an Ad Plan
Article Highlights: Studies found video generated higher lift than display ads in a study directly comparing the effectiveness of both media. Short corporate videos add a personal touch to the task of connecting with potential buyers. Video product reviews on social networks are effective because of
The Cost of Free Advertising
Well not every client I work with has a huge budget to spend of avdertising. This is ever more true with nontraditional startups, stay at home mom business, and web based business. Well with some thoughtful reasearch you can start your advertising with some crafty “free” advertising. Find