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The ‘Subliminal’ Effects of Banner Ads
Consumers say they ignore static banner ads, and don’t click on them, but eMarketer Senior Analyst David Hallerman cites stats from a Microsoft Atlas study that suggest the static strips running across the tops of Web pages still influence purchase decisions. Successful campaigns require a variety of tools and it appears that banner ads have begun
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Six Ways to Use Local Radio to Drive Consumers to Retail
Six Ways to Use Local Radio to Drive Consumers to Retail Hormel, the maker of Spam and Dinty Moore Stew, recently used Radio and TV to take a national program down to a local level to drive consumers to retail. The brand worked in partnership with broadcast marketing company CRN International, which
Are Focus Groups Obsolete?
Isn’t it time we just got over focus groups? Nothing is certain but taxes and death… unless you’re launching an ad campaign. Then you can certainly add truckloads of dollars for focus groups. They represent the conventional wisdom, a seemingly inevitable tactic. After all, if you can’t marry
The Four Word Revolution
“I’ll check them out…” It’s a big red flag. If you’ve been comfortably resting on referrals and word-of-mouth as your source of new business, you should hear the alarm bell ringing: the rules changed. No matter how much you trust and respect the person who tells you about a product or service,
How Can You Be Sure Your Advertising is Wasting Only Half Your Money?
This is the first part of a 10 part series outlining why advertising doesn’t work. A collection of short essays, stories, and general misunderstandings of how advertising works and why some campaigns fail. Advertising’s most reliable cliché is the wistful quotation from 19th Century merchant
RETURN ON OBJECTIVE KEY IN SPORTS PARTNERSHIPS
Marketers for MetLife, MasterCard, and a major NASCAR racing team agree that sports marketing platforms are great as long as marketers can articulate what they want from sponsorships and are willing to do more than just buy advertising real estate to achieve it. They spoke about plans and strategies
Internet Occupies 40 Percent of Typical Day for Working Women
According to a new survey from The Media Audit, working women now make up 27.1% of all U.S. adults, and 10.1% of all U.S. adults are working women with a household income of more than $75,000. These women are termed “Affluent Working Women” by The Media Audit and represent an elusive but
Bridge Ratings Analysis: Traditional Radio’s Recipe for Success
Contrary to popular theory, traditional (AM/FM) Radio is beginning to figure out where the future lies. Its success rests with a new recipe of listening categories/devices. Its advantage is its massive, broad audience with which to leverage traffic to these new devices. From Bridge Ratings’ latest
Study: Mobile Ad Budgets on the Rise; Clients Find Branded Apps Most Exciting
Spurred by interest in formats like branded apps and mobile video, 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months, according to a new study by MediaPost’s Center For Media Research and digital research firm InsightExpress. Four in 10 plan to increase
Gen Y, Health-Conscious Diners Offer Key Opportunities
In an improving but still very difficult food service environment, younger adults, along with consumers focused on healthier eating options, represent key “sweet spots” for driving restaurant traffic and sales, according to a new report from Packaged Facts. Restaurant users ages 18 to 34