Section » Digital Media
The ‘Subliminal’ Effects of Banner Ads
Consumers say they ignore static banner ads, and don’t click on them, but eMarketer Senior Analyst David Hallerman cites stats from a Microsoft Atlas study that suggest the static strips running across the tops of Web pages still influence purchase decisions. Successful campaigns require a variety of tools and it appears that banner ads have begun
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Four Ways to Get Online Shoppers to Contribute Reviews
Online reviews, which once gave brand managers and marketing executives stomach aches, are now pervasive and becoming more important with each passing day. According to a recent Nielsen study, 70% of shoppers said they trust consumer opinions posted on retail websites. With the help of Viewpoints Network,
Internet Occupies 40 Percent of Typical Day for Working Women
According to a new survey from The Media Audit, working women now make up 27.1% of all U.S. adults, and 10.1% of all U.S. adults are working women with a household income of more than $75,000. These women are termed “Affluent Working Women” by The Media Audit and represent an elusive but