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RETURN ON OBJECTIVE KEY IN SPORTS PARTNERSHIPS
Marketers for MetLife, MasterCard, and a major NASCAR racing team agree that sports marketing platforms are great as long as marketers can articulate what they want from sponsorships and are willing to do more than just buy advertising real estate to achieve it. They spoke about plans and strategies in a wide-ranging discussion whose timing couldn’t
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iPad Impacts Wi-Fi Usage
Apple’s iPad may only be one month old, but it’s already having an effect on Wi-Fi usage. According to JiWire’s latest Mobile Audience Insights Report, 23 percent of Wi-Fi users plan to purchase an iPad in the next 12 months. Of those, 40 percent do not currently own an Apple device,
Gen Y, Health-Conscious Diners Offer Key Opportunities
In an improving but still very difficult food service environment, younger adults, along with consumers focused on healthier eating options, represent key “sweet spots” for driving restaurant traffic and sales, according to a new report from Packaged Facts. Restaurant users ages 18 to 34
2010 Early Online Advertising Trends
We are only 5 months into 2010 and its already been a busy year in the advertising world. It seems every year there are HOT trends everyone jumps into, even before knowing why. Here is our early look inot the biggest online media and advertising trends to watch for the remainder of the year. 1)
Shaking Up the Auto Pricing Model
The nation’s biggest auto retailers are experimenting with new pricing models, testing variations of what could be called an updated version of one-price selling. AutoNation Inc. and other large retailers are launching or refining pricing experiments to reduce or eliminate negotiations. Approaches