In this article I summarize the findings of two Penn State University researchers, who analyzed more than 450,000 Web queries submitted to the AllTheWeb
Consumers say they ignore static banner ads, and don’t click on them, but eMarketer Senior Analyst David Hallerman cites stats from a Microsoft Atlas
Six Ways to Use Local Radio to Drive Consumers to Retail Hormel, the maker of Spam and Dinty Moore Stew, recently used Radio and TV to take a national
Isn’t it time we just got over focus groups? Nothing is certain but taxes and death… unless you’re launching an ad campaign. Then you can certainly
“I’ll check them out…” It’s a big red flag. If you’ve been comfortably resting on referrals and word-of-mouth as your source of new business,
Online reviews, which once gave brand managers and marketing executives stomach aches, are now pervasive and becoming more important with each passing
This is the first part of a 10 part series outlining why advertising doesn’t work. A collection of short essays, stories, and general misunderstandings
This week, Media Plan of the Year 2010 winners were announced by Mediaweek magazine. Recognized in the $1-$10 Million category for Radio was Haworth Media’s highly-effective campaign for Target Stores. Target’s
The sponsorship industry has advanced a great deal since the time the phrase “sponsorship can’t be measured” typically went unchallenged. As all aspects of the industry have grown more
Marketers for MetLife, MasterCard, and a major NASCAR racing team agree that sports marketing platforms are great as long as marketers can articulate what they want from sponsorships and are willing to
