PSU Study: The Truth Behind Search Engine User Behavior
In this article I summarize the findings of two Penn State University researchers, who analyzed more than 450,000 Web queries submitted to the AllTheWeb search engine
Featured Story
The ‘Subliminal’ Effects of Banner Ads
Consumers say they ignore static banner ads, and don’t click on them, but eMarketer Senior Analyst David Hallerman cites stats from a Microsoft Atlas study that suggest the static strips running across the tops of Web pages still influence purchase decisions. Successful campaigns require a variety of tools and it appears that banner ads have begun
Media
Six Ways to Use Local Radio to Drive Consumers to Retail
Six Ways to Use Local Radio to Drive Consumers to Retail Hormel, the maker of Spam and Dinty Moore Stew, recently used Radio and TV to take a national
Bridge Ratings Analysis: Traditional Radio’s Recipe for Success
Contrary to popular theory, traditional (AM/FM) Radio is beginning to figure out where the future lies. Its success rests with a new recipe of listening
Study: Mobile Ad Budgets on the Rise; Clients Find Branded Apps Most Exciting
Spurred by interest in formats like branded apps and mobile video, 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next
Digital Media
Four Ways to Get Online Shoppers to Contribute Reviews
Online reviews, which once gave brand managers and marketing executives stomach aches, are now pervasive and becoming more important with each passing
Internet Occupies 40 Percent of Typical Day for Working Women
According to a new survey from The Media Audit, working women now make up 27.1% of all U.S. adults, and 10.1% of all U.S. adults are working women with
Latest Trends
RETURN ON OBJECTIVE KEY IN SPORTS PARTNERSHIPS
Marketers for MetLife, MasterCard, and a major NASCAR racing team agree that sports marketing platforms are great as long as marketers can articulate what
iPad Impacts Wi-Fi Usage
Apple’s iPad may only be one month old, but it’s already having an effect on Wi-Fi usage. According to JiWire’s latest Mobile Audience
Gen Y, Health-Conscious Diners Offer Key Opportunities
In an improving but still very difficult food service environment, younger adults, along with consumers focused on healthier eating options, represent
Strategy
7 Tips on Writing Newsletters to Retain Business
According to the Harvard Business Review, 91% of small businesses do absolutely nothing to retain their existing clients. That means only 9% of small business
9 Ways for Advertisers to Incorporate Video Into an Ad Plan
Article Highlights: Studies found video generated higher lift than display ads in a study directly comparing the effectiveness of both media. Short corporate
The Cost of Free Advertising
Well not every client I work with has a huge budget to spend of avdertising. This is ever more true with nontraditional startups, stay at home mom business,
Insite
Are Focus Groups Obsolete?
Isn’t it time we just got over focus groups? Nothing is certain but taxes and death… unless you’re launching an ad campaign. Then you can certainly
The Four Word Revolution
“I’ll check them out…” It’s a big red flag. If you’ve been comfortably resting on referrals and word-of-mouth as your source of new business,
How Can You Be Sure Your Advertising is Wasting Only Half Your Money?
This is the first part of a 10 part series outlining why advertising doesn’t work. A collection of short essays, stories, and general misunderstandings
Other Headlines
Target’s Radio Campaign is a Big Winner
This week, Media Plan of the Year 2010 winners were announced by Mediaweek magazine. Recognized in the $1-$10 Million category for Radio was Haworth Media’s highly-effective campaign for Target Stores. Target’s
You Can Measure Return on Sponsorship
The sponsorship industry has advanced a great deal since the time the phrase “sponsorship can’t be measured” typically went unchallenged. As all aspects of the industry have grown more
How To Design A Brochure That Does The Job
By Lynne Saarte Did you ever feel that brochure printing is such a chore that you often end up with print brochures that are boring and does not say anything about your business? It is indeed very difficult
What Stations Are Doing: Clear Channel Radio Sponsors ‘Texting to House the Homeless’
A homeless couple in Austin, Texas, now has a new home, thanks to a mobile giving and awareness campaign by Mobile Loaves & Fishes, an Austin-based nonprofit providing food and shelter to the homeless
Campaign Offers Plenty of ‘Nothing’
The goal of a campaign that seeks to fight hunger is to make something out of nothing. The pro bono campaign, which began recently, is being conducted on behalf of the Rhode Island Community Food Bank.
2010 Radio Mercury Awards Streaming Commercials Now Eligible for Entry
New York, NY– April 5, 2010 – The Radio Mercury Awards is pleased to announce the call for entries to the 2010 Radio Mercury Awards begins today. One outstanding commercial will take home the coveted
Why New CMO Ewanick Will Have It His Way at GM
General Motors Co. wanted Joel Ewanick so badly that it twice made a run at him — and only won out after giving in to his biggest demand: autonomy. Mr. Ewanick, a veritable rock star in the auto-marketing
Radio Advertising Bureau Re-Launches Advertiser Channel on RAB.com
The Radio Advertising Bureau has unveiled a new and expanded version of RAB.com devoted specifically to the needs of advertising agencies and their clients. The “For Advertisers” section is
2010 Early Online Advertising Trends
We are only 5 months into 2010 and its already been a busy year in the advertising world. It seems every year there are HOT trends everyone jumps into, even before knowing why. Here is our early look